VIGA-hanan valmistaja 
Chinese faucet industry since the development, has now formed a lot of brands. Industry competition is fierce, the famous faucet brand to take advantage of the marketing into the door to jump out of the low-level competition. For that famous faucet brand in the end, how to take advantage of the trend of marketing?
Leverage marketing helps famous faucet brand lead the industry (picture from the network)
One, borrowing the momentum of a degree
Marketing is a common way to communicate with customers, famous faucet brands are no exception. Borrowing hot marketing is one of the common means of marketing. “Leverage” means that with the help of external forces, relying on hot events, jne. to do great things. Although the tree under the good cool, but also need to borrow the scale. Find the right entry point to get twice the result with half the effort. If you simply follow the public, forced to borrow the momentum, only too late.
Second, the situation is appropriate
1、Borrowing events
Hot events, festivals, jne. because of its sensationalism, can often cause widespread dissemination. Leverage some hot events for the enterprise to make a name is good. kuitenkin, the event is often divided into the early, mid-term, and late, borrowing events need to choose the right node of events.
2、Borrow celebrities
Looking for celebrity endorsement is a common means of promotion. Borrowing the momentum of celebrities requires companies to combine their own corporate status and positioning of the star, specific analysis, specific to do the corresponding measures.
3、Borrowing products
Excellent products are the best endorsement of the brand. Many well-known brands have a main product. New products listed on the market can take advantage of the main product to drive awareness, along with certain new product activities. Take things with things, greatly increase the exposure rate.
Third, pay attention to the shortcomings of the situation
Borrowed marketing is not a panacea, the short timeliness is its most significant drawback. Whether it is an event, or celebrity, the heat has a certain timeliness. A few days long, a few hours short, borrowing needs to grasp the timing, or it is likely to be a waste of time.
Samaan aikaan, with the popularity of hotspot marketing, more and more companies are relying on the same time for the same hotspot marketing. The same thing is difficult to continue to attract consumers, and may even cause users to resent.
Not all hotspots are suitable for marketing, trend marketing first to ensure that the positive nature of marketing. Secondly, the hotspot marketing should be precise and delivered to the target customer group. Lisäksi, marketing methods need to be diversified, constantly pushing the new, in order to promote the marketing effect lasting.