Fabricante de grifos VIGA 
Según los informes de los medios vietnamitas, the value of Vietnam’s imports of ceramic tiles and bathroom products from China has increased by 60-70% anualmente. Many local enterprises have reduced their production scale. The Vietnamese authorities have instructed the Ministry of Construction of the country to formulate countermeasures. Vietnam had tightened the import of sanitary ware products made in China last year due to the same problem, but it seems that the effect is not obvious.
Chinese made bathrooms are growing rapidly.
Some Vietnamese companies cut production by 20%
According to a recent report from the Vietnam Youth Daily, a reporter from the newspaper visited furniture stores and retail stores in Hanoi, Ho Chi Minh City and other cities and found that the store sells a large number of ceramic tiles and bathroom products imported from China. brands including Korest, Contratos, Calor, Kobesi , Huso, etc..
Most of these products are claimed to be produced in accordance with the process standards of South Korea and Japan, Pero el precio es muy barato, such as Chinese-made “combo” bathroom products sold for less than VND 4 millón (about RMB 1,200). While the price of similar products to other common brands such as INAX, TOTO, Viglacera, is VND 6-8 millón (about RMB 1800-2500).
It is reported that many bathroom brands in Vietnam are imported from China by local distributors and then sold with locally registered trademarks. Por ejemplo, the staff of a ceramic tile and sanitary products distributor in Hanoi’s Ha Dong County said that all the products sold in the store have the company’s trademark, but all the products are imported from China,” you can understand that it’s a locally produced product in China and we paid for the trademark “.
Pham Van Be, Director of the Department of Materials Construction of the Ministry of Construction of Vietnam , dijo que en los últimos años, Las importaciones vietnamitas de baldosas cerámicas y productos sanitarios procedentes de China han aumentado en un 60-70% every year. Some local distributors believe that the continuous increase in China’s imports of ceramic tiles and bathroom products is related to the Sino-US trade war. Because the United States raised China’s Tariffs on imported ceramic tiles and bathroom products to 250%, Chinese sanitary enterprises turned to Southeast Asia to export products.
Some Vietnamese companies have had to take the initiative to cut production due to the continuous increase in imports of Chinese tiles and sanitary products. Relevant person in charge of Viglacera Company in Binh Duong, Vietnam dijo que ante la presión de los productos chinos, La compañía ha reducido su capacidad de producción en aproximadamente 20% en 2019. En respuesta a esta situación, the Vietnamese authorities are bringing the matter to the attention of the Ministry of Construction of the country, which is currently gathering and proposing measures to address the situation.
Not the first “tightening” of imports of Chinese sanitary products
De hecho, Vietnam had taken precautions against imports of sanitary products from China before the threat was reported in Vietnamese media. En octubre 2019, the Vietnam General Administration of Vietnam Customs issued a document instructing the customs of all provinces and cities to strengthen the inspection of sanitary products, especially those originating in China, and requested all units to strengthen patrol, control and supervision of construction materials at border crossings. The document pointed out that Vietnam Customs has received letters from many enterprises, reflejando que una gran cantidad de productos sanitarios importados, especially those imported from China, han afectado la producción y las actividades comerciales de las empresas vietnamitas locales.
Según las estadísticas de la aduana de Vietnam, Vietnam imported ceramic tiles worth US$100 million and bathroom products worth US$52 million from China in 2019. Sin embargo, Puede haber desviaciones en estos datos., as the Vietnam Building Ceramics Association revealed that the value of tile products imported from China in 2019 was 200-$250 millón, and bathroom products are valued at $110-$120 millón.
Vietnam’s attractiveness to sanitary ware companies is manifested in many aspects. Over the past decade, El PIB de Vietnam ha aumentado en 145.3%. este año, affected by the COVID-19, Se espera que la tasa de crecimiento del PIB se desacelere hasta 2.7%, but this is still likely to be the world’s first growth rate. Además, Vietnam’s urbanization process is also proceeding at a high speed. Según las autoridades, a medida que aumenta la población, Vietnam debe construir sobre 100 millones de metros cuadrados de nuevas viviendas cada mes, which is a rare opportunity for the bathroom or other building materials companies.
Actualmente, a large number of domestic sanitary enterprises have set up the Vietnamese market, como, jomo, HUIDA, SEAGULL, CRW, LOTA International, and Primy have business in Vietnam and neighboring countries. There are also many enterprises that enter the Vietnamese market as OEM. Por ejemplo, as reported in the “Youth Daily”, these companies produce products in China and sell them to Vietnamese distributors who labeled it and sold it in the local market.
Competition intensifies as international brands increase investment
According to a report from the Joint Market Research, Vietnam’s bathroom and bathroom accessories market is expected to reach $690 million by 2025. Actualmente, Vietnam ha concentrado varias marcas conocidas, incluida TOTO., LIXIL, GESSI and CAESAR, and many of them are increasing their market share in the Vietnamese market in recent years.
In the part of the TOTO financial report involving the Southeast Asian market, only Vietnam is mentioned separately. In fiscal 2019, TOTO’s sales in the Vietnamese market reached VND 425.6 mil millones (Aproximadamente RMB 1.3 mil millones), un incremento de 16% año con año, and operating profit increased by 25% to VND 655 mil millones (Aproximadamente RMB 200 millón). Además, TOTO announced last year that it will invest JPY 14.6 mil millones (Aproximadamente RMB 970 millón) in Vietnam to build its fourth local factory, which will promote local product sales after it is put into production.
GESSI is an Italian sanitary ware company that pioneered the Vietnamese market earlier, y sus productos se venden en Vietnam como Vietceramics. En 2018, Gian Luca Gessi, CEO of GESSI and Italy’s Ambassador to Vietnam Cecilia Piccioni attended the opening ceremony of Vietceramics’ 1200 square meters new exhibition hall, showing the importance of the Vietnamese market and reflecting the demand for mid-to-high-end sanitary products in the Vietnamese market are keeping growing.
Además de las marcas extranjeras, as the largest producer of ceramic and sanitary ware products in ASEAN countries,, a number of Vietnamese local brands such as Viglacera, Thien Thanh, Lave de Hao, Jsc ceravi, etc.. also occupy a significant market share, y han penetrado gradualmente en otros países de la ASEAN. Estas empresas locales compiten con empresas de China, Japón, Italy and other countries to form the sanitary industry structure in Vietnam and even Southeast Asia. It is believed that as local residents continue to increase demand for mid-to-high-end products, low-end products will continue to decrease and be replaced by high-spec. competitions among international brands.