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According to BRANCHENRADAR data, the Austrian bathroom industry’s revenue increased by 3.9% year-on-year to €218.1 million (RMB 1.66 billion) in 2020. Growth was recorded in all categories. Compared to 2019, sales of shower trays and drains increased by around 2% and the hardware category by around 3%. Sales of sanitary ceramics, shower doors and baths increased by 4.5% to 5.5%.
It is worth noting that not all market growth was driven by stronger demand, with the majority being influenced by increases in raw materials and retail prices.
Austrian Bathroom Industry Revenue
The average price of bathroom fittings increased by 2.5% year on year, the average price of bath/shower trays increased by around 4% to 5%, and the average price of sanitary ceramics increased by almost 6%. An increase of almost 5% is expected in 2021.
The market for drainage products is largely unaffected by the pandemic. Industry revenue increased by 3.7% to €19.5 million in 2020. All material groups have grown, with the exception of composite materials. Demand for sewerage products such as floor drains was particularly high, with sales increasing by almost 45%. The products are increasingly being used in private gardens. Growth is expected to be between 2% and 3% in 2021.
Products such as tile adhesives and seamstresses in Austria grew by 2.8% year-on-year in 2020 to around €106.8 million. The growth volume comes exclusively from the housing market. Construction delays due to the COVID-19 outbreak. The slowdown in business in new construction and the restricted investment policy in the renovation sector resulted in a decline in sales in the engineering sector. In terms of categories, all product groups grew.
Seam/tile adhesive sales increased by 2.4% and 2.6% year on year, while wall leveling compounds grew by 3.4% year on year. Steady growth is also expected in 2021. This is despite the fact that overall market water levels are increasingly price-driven as raw material prices increase across the board. In 2020, the average price of the overall market rose by around 1% year-on-year and is expected to rise by 2-3% per year in the future.
